The only thing more terrifying for Yankees fans than the possibility of an Indians victory on Wednesday night? Tasting the rainbow.
During later stages of the Yankees’ Game 5 ALDS win on Wednesday night, Skittles frightened fans with a two-minute horror movie.
The clip features a woman in an elevator that stops in between floors. The doors open, and a man chants, “I need your help” as he mirrors the woman’s movements.
The man then instructs the woman in the elevator to turn around. Once she does, he rushes and beats her back into the elevator and apologizes. He then tells her to turn around, beats her back to the elevator and apologizes before the elevator leaves the mysterious area in between floors.
The spot then ends with another man arriving in between floors and the woman telling him, “I need your help.”
The short scared the daylights out of viewers, who responded with terrified (and impressed) tweets.
“Haven’t seen anything as creepy as that #skittles commercial in a long long time. Maybe since that girl crawled out of the well in The Ring,” one fan tweeted.
“Are they trying to tell you that’s what happens if you EAT THAT CANDY? ‘Cuz I’ll quit right now,” ESPN’s Stephania Bell wrote.
“@Skittles After your commercial during ALCS on FS1 yesterday, gonna make sure I am on a packed elevator when I leave the office today,” another fan tweeted.
“That Skittles commercial was better than 90% of the horror movies on Netflix,” Twitter user @Matty_T6 opined.
“Dude that commercial was creepy as hell. If Skittles weren’t absolutely delicious I’d never buy them ever again,” another user griped.
Others were so horrified that they could only express their feelings in GIFs.
ESPN NFL writer Kevin Seifert was even shaken by what he’d seen, confessing — in all caps — that he was “FREAKING OUT.”
The commercial was part of the Halloween-themed “Bite Size Horror” initiative by M&M Mars, which owns Skittles, M&Ms and Starburst, which also have spooky shorts of their own.